Inclusive Digital Literacy

Digital safety sits at an interesting intersection: it is essential for society and for business. We work exactly in that intersection, where impact for people and real incentives for organizations reinforce each other:

• Making digital literacy and safety accessible and inclusive
• Connecting cybersecurity experts with people who need support in their everyday digital lives
• Bringing safety‑first education into people’s lives as early as possible

From my conversations with both experts and everyday users, one thing is clear:
people are worried, and they agree that we need to act urgently.

For business leaders, this raises a strategic question:

Do you wait for regulation and insurers to push you, or choose to invest in healthier digital behavior as a societal habit?

This is what we’re working on at Boxfish Labs.

When it comes to digital safety, three groups keep circling around the same issues from different angles.

On one side, there are dedicated cybersecurity experts – with all the sub‑fields and specialisations that come with this profession.
They have deep knowledge and could explain complex topics with real‑world examples.

Then there are professionals who do have solid cyber hygiene and security foundations: software developers, testers, sysadmins, data scientists, product people. They see security issues, data leaks and vulnerabilities every day in the context of their work. They’re not “awareness trainers” as such, but they have real, practical experience and often have a role in spreading awareness inside their companies.

And finally, there’s everyone else: everyday internet users.
They have worries, fears and a lot of misconceptions about using modern technologies safely. They feel the risks, but often don’t know who to trust or where to start.

These groups do meet through various digital safety initiatives, but mostly in niche or short‑term settings. The result is that digital safety still doesn’t feel like a mainstream, everyday experience that naturally fits into people’s online lives.

The mission of Boxfish Labs is to connect these bubbles – and help all of them benefit.

• Make professionals' expertise more accessible to everyday internet users
• Turn lived experience and incidents into understandable stories and lessons
• Help people build safer digital habits that consequentially reduce professional and business risks

In Boxfish Labs we believe that personal digital habits create professional vulnerabilities.
That’s why companies also benefit when different groups in society get better digital literacy and safety education.
In other words, investing in the scalable human‑centered digital safety is not separate from business interests – it’s directly connected to risk, resilience and trust.

We believe, focusing only on workplace security programs, or on special initiatives for children or seniors, is not enough. The same risks and technologies follow people across jobs, families and daily life, so digital safety needs to travel with them too.

• Some people get basic training at work.
• Some products and initiatives focus on children.
• Some focus on seniors.

All of this is important – but what about everyone in between?
Students, freelancers, job seekers, career changers, parents, migrants, people in “non‑tech” jobs who live online just as much as the rest of us?
We believe the answer is not to cut groups off from access to knowledge, but to adapt information:

• to different ages
• to different backgrounds and cultures
• to different levels of technical knowledge

And to do this using accessible formats, language people actually use, and tools that can scale – including AI and interdisciplinary collaboration.
For organizations, this means rethinking “security awareness” from a narrow compliance tick‑box into an ongoing, inclusive conversation that reaches more than just employees with corporate email addresses.

For organizations, connecting these “bubbles” translates into:

• Fewer incidents driven by avoidable human error
• Employees (and future employees) who arrive with better baseline digital safety habits
• Stronger trust with customers who see that digital safety is treated as a shared responsibility
• More realistic, story‑driven education that reflects actual threats and daily workflows

For experts and adjacent professionals (security, engineering, data, UX, education, behavioural science, AI), it means:

• Your knowledge and experience can reach people far beyond your immediate team
• You can help shape new formats and tools that make digital safety easier, not harder, to live with
• You can contribute to solutions that work across sectors, cultures and life situations, not just one company at a time

Our work is in the early phase, and we’re collaborating with early partners to test and refine our privacy and security awareness tools. If you’re curious about partnering, demo, pilot, or writing about us write to info@boxfishlabs.com.

Our goal is to make privacy and security simple, actionable, and part of everyday decision-making for families, teams, and organizations.